How do you show the strengths of 4 different products in one campaign?

When Canon launched 4 new cameras: 2 Digital Still Cameras and 2 DSLR Cameras, they challenged us to showcase all of them in the same campaign; bringing the features to life whilst explaining the differences between the models.

We gave 4 normal people in Zürich, London, Toscania, and Rome a camera each, then followed them for 3 weeks, filming each of them using the camera that suited them best. The images and movies we captured gave us a unique glimpse into their world, telling their personal stories and showing how they used their camera as part of their everyday life.